Program Application




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Conversion action Online purchase with processed valid payment
Cookie days 30 day(s)
Commission type Percent of Sale
Base commission 15.00%
Additional terms Benefits of working with Defy Foods include:
•Earn 15% commission when people check out with your code or links, with a 30 day Cookie duration.
•Customized discount codes to share with your audience.
•Access to our affiliate tool kit with professionally designed banners, copy and photography.
•A chance for your content to be featured on Defy Foods (@defyfoods /defyfoods.com) and Keto Karma (@ketokarma/ ketokarma.com)
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Hey there! We are Suzanne and Jessica - best friends, moms of 9 year old girls, and keto enthusiasts. We are passionate about changing the food industry for the better by offering convenient snacks without sacrificing the quality of ingredients. Together we have lost over 150 lbs by living a ketogenic lifestyle, and launched Defy Foods from our own desire for quality keto snacks for our kids and families. Our first product is a crunchy, keto cracker -- which is naturally gluten-free and the only ketogenic certified cracker on the market. 

Defy Foods Rules and Requirements: You must be in compliance with our Terms of Service. You cannot refer yourself via your affiliate link. Do not share your affiliate code on coupon or offer sites. You are banned from bidding on branded terms such as ‘defyfoods.com’, ‘Defy Foods’, Defy’ – or any obvious variations – in Google AdWords, Bing or Yahoo. You must not use spam as a method of promotion.

Defy Foods Rules and Requirements: You must be in compliance with our Terms of Service. You cannot refer yourself via your affiliate link. Do not share your affiliate code on coupon or offer sites. You are banned from bidding on branded terms such as ‘defyfoods.com’, ‘Defy Foods’, Defy’ – or any obvious variations – in Google AdWords, Bing or Yahoo. You must not use spam as a method of promotion.

Defy Foods LLC.
INDEPENDENT INFLUENCER AGREEMENT

This Independent Influencer Agreement (including any schedules, exhibits or addenda attached hereto, the “Agreement”), is made and entered into as of the date identified below (the “Effective Date”), by and between Defy Foods LLC (“Defy Foods”), with an address of 2021 Fillmore Street 
Ste #1277 
San Francisco, CA 94115, United States and the influencer identified below (“Independent Influencer” or “you”). In consideration of the mutual promises contained herein, the parties agree as follows:

Services.

The Independent Influencer Program. Independent Influencer agrees to provide to Defy Foods under the terms and conditions of this Agreement, services (the “Services”) in connection with Defy Foods' Independent Influencer Program (the “Program”). As part of the Services, Independent Influencer will generate and post content (including, without limitation, text, videos and images) regarding Defy Foods brand and Defy Foods products on Independent Influencer’s dedicated Defy Foods Web page (the “Influencer Page”) and on Influencer's Instagram, Instagram Story, Twitter, Facebook, blog and potentially YouTube and Pinterest (the “Social Channels”) (collectively the “Content”) in an effort to generate sales.

Independent Influencer agrees to:

Devote such of his/her time, resources and best efforts to the Services as is reasonably necessary to perform them in a professional and diligent manner 
Comply with all applicable laws and regulations. 
Determine, in his /her discretion, the time, place, manner, means, methods and independent/personal resources by which the Services are performed and achieved. 
Provide and utilize his/her own equipment, tools and other resources in performing the Services but Defy Foods will provide to Independent Influencer certain informational materials to facilitate the creation of Independent Influencer's created content to his/her Influencer Page and/or Social Channels (such templates and other materials are collectively referred to as the “Defy Foods Materials”). 
Will be responsible for (i) creating and editing the Content and (ii) either emailing to Defy Foods such Content to upload to the Influencer Page or posting such Content on the Social Channels. All such Content that is uploaded to the Influencer Page will be posted to the Influencer Page subject to prior review by Defy Foods. Defy Foodshas the right to remove any Content from the Influencer Page.
It is understood and agreed that Independent Influencer will be an independent contractor, is not and will not be considered an agent or employee of Defy Foods (or any of its affiliates or related entities), and shall have no authority to bind Defy Foods (or its affiliates or related entities) by contract or otherwise.

Restrictions.

Independent Influencer agrees that they will not: (i)

Make any derogatory statements about Defy Foods and/or Defy Foods products
Link to any third-party websites, other than the Social Channels, on the Influencer Page or otherwise redirect visitors of the Influencer Page to third-party websites Resell or distribute any Defy Foods products, including those received for free or as gifts, for commercial purposes, other than via the Influencer Page Promote Defy Foods products, the Defy Foods brand, or the Program and/or the Influencer Page via any paid media channels Promote Defy Foods products, the Defy Foods brand, the Program and/or the Influencer Page via any website, media, social media, or electronic presence or resource that may be considered pornographic, lewd, offensive, or discriminate Engage in any fraudulent transactions, as reasonably determined by Defy Foods, including without limitation making transactions from Influencer's IP addresses or computers under Influencer's control.

Compensation.

In consideration for the Services, Defy Foods will pay to Independent Influencer a percentage of the Net Revenue (as defined below) collected by Defy Foods in accordance with the Commission Appendix below (the “Commission(s)”). For purposes of this Agreement, “Net Revenue” means gross fees received by Defy Foods from Qualifying Orders (as defined below), less amounts paid for using store credit or gift certificates, taxes, duties and transaction-based costs and expenses, including but not limited to payment process fees and shipping fees. For purposes of this Agreement, “Qualifying Orders” means purchases of Defy Foods product(s) via the Influencer Page that are made by a method of payment accepted by Defy Foods. The Commission is also only paid to Independent Influencer if the Qualifying Order is final -any returns will cause that specific Commission to be deducted out of the month payouts. The Commission will be calculated solely based on records maintained by Defy Foods using its standard methodologies. Defy Foods will pay Independent Influencer its Commission on the 28th day of each month. Commissions due hereunder will be made by Defy Foods to Independent Influencer through its payment processor (“Payment Processor”), which, as of the Effective Date, is PayPal Holdings, Inc. Independent Influencer is solely responsible for creating and maintaining a Payment Processor account, and communicating such account information to Defy Foods for purposes of receiving the payments set forth herein. Defy Foods is not responsible for making any payments based on any amounts which result from any fraudulent transactions, as reasonably determined by Defy Foods, including without limitation any transactions originating from Influencer 's IP addresses or computers under Influencer's control.

Confidentiality.

Definition. “Confidential Information” means all trade secrets and confidential or proprietary information, whether or not in writing, concerning Defy Foods' business technology, business relationships or financial affairs which Defy Foods has not released to the general public. By way of illustration, Confidential Information includes, but is not limited to, information or material which has not been made generally available to the public, such as: (i) corporate information , including plans, strategies, method, policies, resolutions, negotiations or litigation;(ii) marketing information, including strategies methods, customer identities or other information about customers , prospect identities or other information about prospects, or market analyses or projections; (iii) financial information, including cost and performance data (iv) operational and technological information , including plans, specifications, manuals, forms, templates, software, designs, methods, procedures, formulas, discoveries, inventions improvements, concepts and ideas; and (v) personnel information, including personnel lists, reporting or organizational structure, resumes, personnel data. Confidential Information also includes information received in confidence by Defy Foods from its customers or suppliers or other third parties.
Non-Disclosure and Non-Use Obligations. Independent Influencer will not, at any time, without Defy Foods' prior written permission, either during or after the term of this Agreement, disclose any Confidential Information to anyone outside of Defy Foods, or use or permit to be used any Confidential Information for any purpose other than the performance of the Services for or on behalf of Defy Foods. Independent Influencer will cooperate with Defy Foods and use best efforts to prevent the unauthorized disclosure or use of any and all Confidential Information. Independent Influencer will deliver to Defy Foods all copies of Confidential Information in Independent Influencer's possession or control upon the earlier of a request by Defy Foods or termination of this Agreement for any reason. Information of Third Parties. Independent Influencer understands that Defy Foods is now and may hereafter be subject to non-disclosure or confidentiality agreements with third persons which require Defy Foods to protect or refrain from use of Confidential Information. Independent Influencer agrees to be bound by the terms of such agreements in the event Independent Influencer has access to such Confidential Information.

Intellectual Property Rights.

Content License.

Independent Influencer hereby grants to Defy Foods and its subsidiaries, affiliates, licensees, agents, representatives, successors and assigns:
Unrestricted, fully-paid, royalty free, exclusive, transferable and irrevocable rights, power and authority to use, reproduce, publish, print, distribute, transmit, copy or otherwise use any of the Content, worldwide and perpetually, in whole or in part, in any medium known now or later discovered, for the purpose of its advertisements, promotions, marketing activities, public relations, educational and other commercial or non-commercial purposes, subject only to the payment made to Independent Influencer in section 2 hereof. Independent Influencer shall have the revocable, unlimited, perpetual and worldwide right to use the Content, for Independent Influencer’s promotional purposes, in any and all media now known or hereafter developed.
With respect to Content which portrays Independent Influencer’s face, body and voice (the “Restricted Materials”), Defy Foods shall have the right to use the Restricted Materials upon prior approval from Independent Influencer.

Other Developments.

Independent Influencer hereby grants to Defy Foods and its affiliated companies, successors and assigns, the royalty-free, perpetual, unrestricted, transferable, irrevocable sub-licensable, non-exclusive, worldwide right and license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display any content or other materials, other than the Content, (i) submitted to Defy Foods in connection with the Program or (ii) otherwise created by Independent Influencer in connection with the Services, (collectively, the “Other Developments”) 

Defy Foods Materials and Trademark.

Except for Independent Influencer's limited right to use the Defy Foods Materials solely in connection with performing the Services, Defy Foods retains all right title and interest in the Defy Foods' Materials, including all related intellectual property rights. Defy Foods hereby grants to Independent Influencer, a limited, non-exclusive, non-transferable license to use and display Defy Foods' name, website address, logo and trade names (the “Marks”), solely in connection with performing the Services.

Independent Influencer agrees that any use of the Marks:

Will comply with Defy Foods' quality standards and trademark guidelines, which may be provided by Defy Foods to Independent Influencer from time to time will solely inure to the benefit of Defy Foods. The Marks are proprietary and nothing in this Agreement constitutes the grant of a general license for their use. Independent Influencer does not acquire any right, title or interest in the Marks or the goodwill associated therewith. Independent Influencer agrees not to (A) attack the Marks or assist anyone in attack in the Marks, and (B) make any application to register the Marks or use any confusingly similar trademark, service mark, trade name, iconography, or derivation thereof including, but not limited to, the registration of any domain name including any of the Marks, during the term of this Agreement and thereafter.

Federal Trade Commission Requirements.

Independent Influencer acknowledges and agrees that the provisions of the Federal Trade Commission's Guides Concerning Use of Endorsements and Testimonials in Advertising (the “Guides”) apply to Independent Influencer's provision of the Services hereunder. Independent Influencer represents and warrants that he or she has read and understands the Guides and their requirements, and that the Content and Other Developments (including, without limitation, social media communications regarding Defy Foods products, the Defy Foods brand and/or the Program) will contain clear and prominent disclosures compliant with the Guides.

Independent Influencer Social Channels.

In connection with performing the Services, Independent Influencer may link certain of his or her Social Channels to the Influencer Page. If Independent Influence so elects, Defy Foods may link to, and stream content from such Social Channels on its websites, social media channels and in other Defy Foods advertising and promotional materials.
Representations and Warranties.

Independent Influencer represents and warrants that:

He or she is at least 18 year of age and legally allowed to live and work in his/her country of residence
The Services will be performed in a professional, lawful and workmanlike manner, in accordance with any terms and conditions set forth herein and in the Defy Foods Materials; The Content and Other Developments are Independent Influencer's original work
Use of the Content and Other Developments by Defy Foods will not infringe or involve the misappropriation of any third party rights
All clearances and licenses relating to the use of the Content or Other Developments have been obtained by Independent Influencer
Except as expressly set forth herein, no fee, compensation or any other payment whatsoever will be payable by Defy Foods for any Content or Other Developments or any content or material incorporated therein to any third party;
He or she will comply with all applicable laws, rules and regulations, including the Guides

Indemnification.

Independent Influencer shall indemnify and hold Defy Foods, its affiliates and their respective directors, officers, agents and employees harmless from and against all claims, demands, losses, damages and judgments, including court costs and attorneys' fees, arising out of or based upon the Services and/or Independent Influencer's performance thereof including, but not limited to, (a) any claim that the Services provided hereunder or, any related intellectual property rights or the exercise of any rights in or to any Content, Other Development, Influencer IP or related intellectual property rights infringe on, constitute a misappropriation of the subject matter of, or otherwise violate any patent, copyright, trade secret, or trademark of any person or breaches any person' s contractual rights; and (b) any breach or alleged breach by Independent Influencer of any representation, warranty, certification, covenant, obligation or other agreement set forth in this Agreement.

Term; Termination.

This Agreement will commence on the Effective Date and continue until terminated as set forth herein. Either party may terminate this Agreement for convenience upon at least seven (7) days' prior written notice thereof to the other party. Defy Foods may, in addition to any other rights it may have at law or in equity, terminate this Agreement immediately and without prior notice if Independent Influencer refuses to or is unable to perform the Services or is in breach of any material provision of this Agreement. Upon any termination of this Agreement, all rights and duties of the parties toward each other shall cease, except that the following Sections shall survive: 2 (with respect to any Net Revenue accrued during the term of this Agreement but not yet paid); 3, 4(a), 4(b), 4(c) and 5 through 13 (inclusive).

Independent Contractor; No Agency.

Independent Influencer is not and shall not be deemed an employee, agent, joint venture or partner of Defy Foods, and neither party shall have any right or authority to assume or create any obligation on behalf of or bind the other party in any manner whatsoever.

Limitation of Liability.

IN NO EVENT SHALL DEFY FOODS, ITS AFFILIATES, THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, OR LICENSORS (EACH, A “DEFY FOODS PARTY”) BE LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING, WITHOUT LIMITATION, INCIDENTAL AND CONSEQUENTIAL DAMAGES, LOST PROFITS, OR DAMAGES RESULTING FROM LOST DATA OR BUSINESS INTERRUPTION) ARISING FROM OR RELATED TO THIS AGREEMENT, THE DEFY FOODS PRODUCTS AND/OR THE PROGRAM, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, EVEN IF SUCH DEFY FOODS PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME STATES DO NOT ALLOW EXCLUSION OF IMPLIED WARRANTIES OR LIMITATION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. IN SUCH STATES, THE LIABILITY OF THE DEFY FOODS PARTIES SHALL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.

Governing Law, Jurisdiction and Venue.

The provisions of this Agreement will be construed and enforced in accordance with, and any dispute arising out of or in connection with this Agreement, including any action in tort, will be governed by, the laws of the State of California. Each party hereby irrevocably submits to the exclusive jurisdiction and venue of the courts within San Francisco, California.

Notices.

All notices or other communications, required or permitted to be given hereunder, shall be in writing and shall be delivered electronically, personally or mailed, certified mail, return receipt requested, postage prepaid, to the parties at their addresses as set forth above. Any notice given electronically shall be deemed received on the business day following transmission. Any notice mailed in accordance with the terms hereof shall be deemed received on the third day following the day of mailing. Either party may change the address to which such notices to such party may be given hereunder by serving proper notice of such change of address to the other party.

Equitable Relief.

Independent Influencer and Defy Foods agree that it would be impossible or inadequate to measure and calculate Defy Foods' damages from any breach by Independent Influencer of this Agreement. Accordingly, Independent Influencer and Defy Foods agree that if Independent Influencer breaches this Agreement; Defy Foods will have available, in addition to any other right or remedy available and notwithstanding anything to the contrary in Section 10 above, the right to obtain from any court of competent jurisdiction an injunction restraining such breach or threatened breach and specific performance of Sections 3, 4 and Section 8. Independent Influencer and Defy Foods further agrees that no bond or other security shall be required in obtaining such equitable relief and Independent Influencer and Defy Foods, hereby consent to the issuances of such injunction and to the ordering of such specific performance.

Miscellaneous.

If any provision of this Agreement is found to be invalid by any court or arbitrator having competent jurisdiction, then the meaning of said provision shall be construed, to the extent feasible, so as to render the provision enforceable, and if no feasible interpretation would save such provision, it shall be severed from the remainder of this Agreement which shall remain in full force and effect. Failure of Defy Foods to act on or enforce any provision of this Agreement shall not be construed as a waiver of that provision or any other provision of this Agreement. No waiver shall be effective against Defy Foods unless made in writing, and no such waiver shall be construed as a waiver in any other or subsequent instance. Except as expressly agreed by Defy Foods and Independent Influencer, this Agreement constitutes the entire agreement between Independent Influencer and Defy Foods with respect to the subject matter, and supersedes all previous or contemporaneous agreements, whether written or oral, between the parties with respect to the subject matter. The section headings are provided merely for convenience, and shall not be given any legal import. Neither this Agreement nor any right hereunder or interest herein may be assigned or transferred by Independent Influencer without the express written consent of Defy Foods. Defy Foods may assign any or all of its rights and obligations under this Agreement without Independent Influencer's written consent to any affiliate or to another third party affiliate by way of merger, acquisition, consolidation, or sale or transfer of all or substantially all of Defy Food's assets or capital stock. Any attempted assignment, delegation or transfer to a third party in violation hereof shall be null and void. Subject to the foregoing, this Agreement shall be binding on the parties and their successors and assigns.

Commission Appendix

For Qualifying Orders in a calendar month, Defy Foods will pay to Independent Influencer commission payments in accordance with the following table, with the exception that Defy Foods could have promos that could go to higher percentages as incentive, all details of such promos to be at Defy Foods sole discretion and communicated to Independent Influencer in due time:

Commission Percentage 
15% of Net Revenue 

For purposes of this Commission Appendix, each Qualifying Order shall count as one Qualifying Order, regardless of the number of Defy Foods Products that are purchased pursuant to such Qualifying Order.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from defyfoods.myshopify.com (the “Site”). 

Personal information we collect 
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

How do we use your personal information? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Sharing you personal Information 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioural advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Minors 
The Site is not intended for individuals under the age of 18. 

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at [email protected] or by mail using the details provided below: 

defyfoods 
[Re: Privacy Compliance Officer] 
Defy Foods, 2021 Fillmore Street 
Ste #1277 
San Francisco, CA 94115 

[email protected]